Ray Edwards talks about the secrets needed for great copy writing. This is perfect for beginners wanting to know where to start, and a great refresher for the seasoned copywriters.
To see more from Ray visit www.rayedwards.com
Another greatly informative website is Copy Blogger at www.copyblogger.com
I have no affiliation to either website. I have included the information here only because I found them both to have really useful information that applies to the real world.